What does Google see?

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Search engine crawlers are very powerful things. They crawl hundreds of billions of web pages, analyse the content of all these pages, and analyse the way they fit together and link to each other. Then this information is organised into databases that enable search engines to respond to users search queries in a few tenths of a second. To do this search crawlers look at the raw html of a web page. So what do they see?

One of the elements they look at is the title of the page. The page title is one of the most important factors in determining ranking for a given web page. This tag is also often (although not always) used as the title of your listings in the search engine results.

Another element that the search engine look at is the meta description tag. This has no influence on search engine rankings but it is used as part of the description of your page in search results. A well-written meta description can have a big impact on how many clicks you get on your listing.

Another element that search engines read is the alt attribute for images. Search engines read this attribute and interpret its content to help them determine what the image is about and this contributes to their sense of what the page is about.

WebPioneer can help you make the most of all these elements and improve your sites rankings in search engines listings. As a start, why not try our free site checker tool to check these elements on your site? Click on the web optimisation tab above and follow the links on that page.