It’s good design practice to give a website a flat architecture. Flat sites require a minimal number of clicks to navigate to any given page. In contrast, a site built with a deep architecture will require long link paths to access content. This is bad design, likely to result in users abandoning the site before […]
Search engine crawlers are very powerful things. They crawl hundreds of billions of web pages, analyse the content of all these pages, and analyse the way they fit together and link to each other. Then this information is organised into databases that enable search engines to respond to users search queries in a few tenths […]
Research from Pennsylvania State University and Queensland University of Technology show that more than 80 percent of searches are about finding information not about purchases. Only 10 percent are about specific products. If you combine this information with a 2007 survey by ScanAlert which shows that 30 percent of online transactions occurred more than 24 hours after […]