Working hard?

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Does it feel like your pay per click strategy is too much like hard work? Does pay per click actually work? The short answer is – no. Rather than paying to be at the top of Google for your search term it’s better to improve the SEO efficiency of your site and, therefore, move up in the natural listings. A recent survey suggested that about 85 percent of searchers click on natural results rather than paid for results. It also showed that the top paid for slots are the equivalent to being naturally listed at slots 7 to 10. Pay Per Click advertising can be very expensive so these numbers show the power and business sense of SEO. Why not get in touch with us and see how we can help…