Good Architecture

Home / CMS / Good Architecture

It’s good design practice to give a website a flat architecture. Flat sites require a minimal number of clicks to navigate to any given page. In contrast, a site built with a deep architecture will require long link paths to access content. This is bad design, likely to result in users abandoning the site before reaching their desired content, and hard work for search engines trying to crawl your pages.

The basic rule of good design is that all content should be accessible with a maximum of three clicks from the home page. At one hundred links per page even a site with millions of pages can have every page accessible in five or six clicks when designed well.

Many of the major search engines have confirmed that they only crawl one hundred individual links from a page unless they consider the page to be of ‘high importance’ (IE a lot of external links to that page). So when producing a site with a flat architecture pages should be designed, ideally, with fewer than one hundred links. This would be considered good practice.

The above design consideration also relates to a further rule of site
architecture: avoid excessive pagination. Pagination is the practice of creating a sequence of pages to break up long articles or elements of content (for example, like a catalogue on an ecommerce site). Too much pagination destroys the topical relevance of a given page and potentially can create duplicate content. This can be seen by a search engine as indicative of poor content.

So, what is the answer? Good design involves a flat architecture while retaining a contextually rich link structure. This is not always easy to do but WebPioneer have the expertise and design know how to build you a site with the very best architecture.