Easy to love

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Here are some tips on choosing a domain name that is easy to love.

Firstly, make it easy to type. If a domain name requires considerable attention to type correctly, due to length, spelling, or the use of un-memorable words or sounds, you’ve lost a good portion of your branding and marketing value. Your domain might be keyword rich but if it too long and unpronounceable it probably won’t work.

Secondly, make it easy to remember. Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don’t want to be the great company with the terrific website that no one can tell their friends about because they can’t remember the domain name.