A recent study by the National Restaurant Association (NRA) proves the growing value of smart phone apps. Consumers want to use their phones to order and pay for meals, and many [...]
The study by ComScore found 51% of owners of mobiles such as iPhone, Android, Windows and Blackberry devices accessed travel-related products, services and other related content on their mobiles in the three-month [...]
Google has made a number of statements about guest blogging as an SEO tactic over the past year. Recently this was made clearer when Matt Cutts, the head of Google’s webspam team, said: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because […]
Choosing keywords for your website is a critical stage in the SEO process. Choose the right keywords and, so long as the on-site and off-site optimisation processes are carried out correctly, your site could rank on the first page of Google and will attract the right type of visitors i.e. those who will buy things from you. However, choose the […]
Focus on a single call-to-action A well designed website focuses the visitor on a single point. I’m sure you’ve seen those sites that bombard you with popups, slide-ups, sidebar opt-ins, bottom of page opt-ins, and oh-by-the-way — like us on Facebook, follow us on Twitter, and while you’re at it, would you like to chat […]
Here are some statistics supporting the value of SEO that are hard to ignore… Should you be investing in a search engine optimization campaign from webPioneer? Google owns 65-70% of the search engine market share. 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results. […]
It’s good design practice to give a website a flat architecture. Flat sites require a minimal number of clicks to navigate to any given page. In contrast, a site built with a deep architecture will require long link paths to access content. This is bad design, likely to result in users abandoning the site before […]
Search engines attempt to measure the quality and uniqueness of a website’s content. One method they use to do this is to evaluate the document itself. For example, if the website has a lot of spelling and grammatical errors, the engine takes this as a sign of poor editorial effort. Search engines might also try […]
Search engine crawlers are very powerful things. They crawl hundreds of billions of web pages, analyse the content of all these pages, and analyse the way they fit together and link to each other. Then this information is organised into databases that enable search engines to respond to users search queries in a few tenths […]
Does it feel like your pay per click strategy is too much like hard work? Does pay per click actually work? The short answer is – no. Rather than paying to be at the top of Google for your search term it’s better to improve the SEO efficiency of your site and, therefore, move up […]
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