It’s good design practice to give a website a flat architecture. Flat sites require a minimal number of clicks to navigate to any given page. In contrast, a site built with a deep architecture will require long link paths to access content. This is bad design, likely to result in users abandoning the site before […]

Search engines attempt to measure the quality and uniqueness of a website’s content. One method they use to do this is to evaluate the document itself. For example, if the website has a lot of spelling and grammatical errors, the engine takes this as a sign of poor editorial effort. Search engines might also try […]

Search engine crawlers are very powerful things. They crawl hundreds of billions of web pages, analyse the content of all these pages, and analyse the way they fit together and link to each other. Then this information is organised into databases that enable search engines to respond to users search queries in a few tenths […]