Informational searches

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Research from Pennsylvania State University and Queensland University of Technology show that more than 80 percent of searches are about finding information not about purchases. Only 10 percent are about specific products.

If you combine this information with a 2007 survey by ScanAlert which shows that 30 percent of online transactions occurred more than 24 hours after the initial search you can see how important it is to optimise your website so that people looking for information related to your products will find you. An individual might, first of all, find out general information about a type of product and then home in on a specific type before buying one. If your website gives them the information they are looking for at the start of their search journey they are likely to purchase from you.

Armed with this kind of knowledge we can combine our web design and SEO skills to make your site commercially successful. Why not get in touch and see what we can do for you?